Your client judges your email by the subject line. Even though subject lines may seem like a small part of your email, subject lines are actually an invitation to open and read the email. If the invitation isn’t interesting, your email recipient will move on, click to delete or worse yet, use the SPAM button.
Remember, your subject line is the first impression with the email recipient. It’s the greeting to a pleasant customer experience and a factor to increasing customer engagement. Here are a few tips to jazz up your next email with a subject line that speaks “open me!”
- Keep the subject line short. Most experts recommend no more than 50 characters.
- Personalize your email. Add the recipient’s name as it helps build a rapport.
- Keep it simple. The goal should be clear, understandable, less the flowery language.
- Don’t make wild promises or you will irritate the recipient.
- A/B test your subject line. Gentle tweaking can make a world of difference.
- One effective way to get recipients to open emails is to create urgency. Subject lines such as “today only” or “24 hour giveaway” will get the reader to act instead of putting it off.
- People love numbers, percentages, dollar amounts. Use numbers in your subject line whenever possible. This also works for PR, blog posts—just about anything!
- Ask a question and engage them. For example, “Do you dislike manually updating your CRM?” or “Want to automate CRM updates?”
- If you can’t personalize the subject line, use words like “you” and “your” as these sound as if you are addressing the recipient.
- Don’t put your subject line in all capital letters. It’s shouting, difficult to read and extremely annoying.
- Make your recipient feel special. For instance, “An Offer for our Special Clients” or “For our Loyal Customers Only.”
- Include a benefit in your subject line: “Automate Data Entry” or “Generate More Sales” or “Enhance Client Retention.”
After you get your subject line to the peak of awesomeness, make sure your Contact’s information is accurate and up-to-date. An easy way to ensure CRM accuracy is to use Komiko email integration software. Komiko captures sales intelligence and automatically fuels your Salesforce or Dynamics CRM with current, fresh information. Then Komiko organizes the data and calculates an engagement score, called the K-Score. The K-Score measures engagement throughout the client journey so you can mine for additional opportunities and increase retention. Komiko helps you monitor engagement before and after the sale so you can easily keep your finger on the pulse of the relationship and retain that customer. With Komiko, you can leverage engagement for better account management. Check us out with a 14-day free trial.